Now how about this ..
People are sick of drinking. Investors are betting on the 'sober curious'.
Sober Curious?
The Blissful Sleep, Greater Focus, Limitless Presence, and Deep Connection Awaiting Us All on the Other Side of Alcohol
https://edition.cnn.com/2019/06/08/tech/alcohol-alternative-sober-curious/index.html
If you want what we have, and are willing to go to any length to get it, then you are ready to take certain steps.
You have to want to be sober for yourself.
Very interesting indeed.